Tuesday, February 12, 2008

Keyword Prominence and SEO

The following article lists some simple, informative tips that will help you have a better experience with Keyword Prominence and SEO.

You can see that there's practical value in learning more about Keyword Prominence and SEO. Can you think of ways to apply what's been covered so far?

Keyword Prominence means how prominently the keywords appear on the document. Keywords are nothing selected phrases from a particular document which is provided to the search engine for popularizing that particular document in that sear engine. People while searching information on a particular topic, often write these keywords in the URLs. The respective search engine searches for the keywords and displays the available pages based on the keywords depending upon the popularity of that particular site. The sites displayed higher are more popular and have been visited by more number of people than the rest and the popularity decreases as one approaches down the displayed sites. Everyone wants to strive for popularizing the respective page or the site in the search engine by developing a meaningful and appropriate content and the most necessary thing selecting appropriate keywords from the content itself. Keyword Prominence is a much talk about term which is responsible for the prominence of the document.

Keyword Prominence means how close to the start of the document, the keyword are placed. A keyword which appears at the beginning of the page is considered to be more relevant than others. It is also helpful to use the keywords in the middle and at the end of the document, too. If it is used like this, at the beginning, middle and at end, the Keyword Prominence increases thus increasing the popularity and weight of that page in the desired search engine.

In case of similar documents, in those documents where the keywords have bee used in second or third position lowers its popularity and thus lowering the position in search ebgine. The visibility if that particular page also becomes less than that document where the keyword has appears first. Keyword Prominence also refers and applies to the headings along with tags used in the content. One important factor of Keyword Prominence is related to tye actual content of the document. The keywords should be used very nicely in the body of the document to improve the chance of getting higher position in search engine.

Keyword Prominence plays an effective role in the search engines which are directory based, as for example, Yahoo. It creates a large difference with the using of keywords right at the beginning and also at the beginning if the description of the site. It creates a remarkable difference in the ranking of that site in the search engine.

Results have proved that percentage of Keyword Prominence is 100 if the keywords appear at the beginning and the Keyword Prominence is 50% if it appear in the middle or at the beginning with repetition towards the end. And, Keyword Prominence is 0% if it appear at the end.

So now you know a little bit about Keyword Prominence and SEO. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.